Pop artist and businesswoman Robyn Rihanna Fenty a.k.a Rihanna who is originally from Barbados, partners with the biggest luxury group, LVMH for her luxury brand “Fenty”. Rihanna’s stardom will undoubtedly help to make the brand more valuable.
Rihanna who became the first Black woman to be on the key September cover of British Vogue is launching her top fashion luxury brand “Fenty” with the world’s biggest luxury group, LVMH, in order to build her business empire while the French owner of Louis Vuitton seeks to connect with the Instagram generation.
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Milton Pedraza, president of the Luxury Institute, state “LVMH is leading the way with open innovation. It is opening an insular company to outside collaboration in order to innovate bigger, better and faster than if relying only on your employees.”
Rihanna has also collaborated with shoemaker Manolo Blahnik and has a lingerie range called Savage X Fenty. The top American female singer is proving that she can be both a great singer as well as a successful businesswoman.
Her partnership with the luxury group, LVMH, would create income expansion for both the company and Rihanna’s Fenty. The new beauty collection will be a hit, being that the pop singer has a solid fan support system who loves not just her music but her fashion.
