Senegalese-born TikTok sensation Khaby Lame has become a video game character, featuring in Epic Games’ popular battle royale game Fortnite. His inclusion in the popular video game Fortnite marks a significant milestone in the growing trend of collaborations between video game developers and social media influencers. This partnership demonstrates both the increasing popularity of video games and the influential power of social media personalities.
Lame’s inclusion in the game is part of Epic Games’ larger strategy to feature real-world artists and personalities, like NBA superstar LeBron James and pop star Ariana Grande. The “icon series” skin allows Fortnite players to mimic the appearance and moves of Lame, who has gained notoriety for his expressive face and wordless videos.
“I’ve been a big ‘Fortnite’ fan for a long time. I started playing five years ago, and sometimes I posted videos on YouTube or tagged Fortnite in stories. I was thrilled about this game,” said Lame to Variety.
Efforts were made to ensure that the most-followed TikToker, Khaby Lame’s character was accurately represented in the game, with the TikTok star being involved in the production process. He worked with Epic Games to provide feedback on the character’s details, including his outfits and movements. Lame’s involvement in the production process demonstrates the importance of influencer input in these types of collaborations and partnerships.
Lame’s appearance in Fortnite marks the continuation of a remarkable rise to popularity. He began creating content on TikTok during the COVID-19 pandemic after losing his job and has since become a well-known figure in Italian pop culture, featuring in promotional videos for Juventus F.C. and serving as a judge on Italia’s Got Talent, according to Video Games. Lame’s success and inclusion in the video game signal the power of social media influencers and their ability to reach new audiences.
With Lame’s TikTok success and now his entry into the gaming world, he continues to captivate audiences worldwide with his infectious sense of humor and expressive face.
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