Over the years Black people have been increasingly vocal about issues such as racism, systemic oppression, and low self esteem. From television and social media to social spaces and conversations, Black people have also raised concerns about the glorification and promotion of certain aspects of anti-Black features in such a way that have shaped this “low self esteem/less confidence” among Blacks. Unfortunately, it seems all attempts to challenge traditional beauty standards are falling short. According to report, skin bleaching is on the rise amongst the Black communities, with many reaching for products that will lighten their tone.
Weaves and wigs have also taken a widespread hit– instead of wearing natural or Afro weaves and wigs, a growing number of Blacks are choosing straight hair alternatives in an effort to avoid Black features that may appear to embody poor self worth. Collective action is often what drives change, so when Black people use their voice to make an effort towards celebrating parts of who they are – and no longer glorify or promote these highlights which stand in the way of true self esteem.
At a time when many in the Black community are crying out for more inclusivity and understanding from others, it may be dissapointing for those hoping on change when reports has it that Black people are glorifying and promoting those qualities that excuses racism. Individuals express these sentiments through altering the appearance of their skin colour, hair or other physical attributes to fit into what the society deems as acceptable.
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One prominent question is: Is this a solution? Are blacks promoting the very behaviour that are being challenged? It’s not just the cries of racism that stand out and make headlines; Some people may have inadvertently accepted and conformed to this discriminating thought by their individual low self-esteem which glorifies such attitude. How can one fight racism while suppressing themselves? That is why it is important to remember where a unified voice against oppression originates – such that it allows people to place value on their roots, culture and most importantly, themselves. They need to adjust their dials towards acceptance, appreciation, love and empowerment. These are the tools needed to curb discrimination.
For years, the glorification and promotion of skin whitening products have sought to diminish and undermine the self-esteem of people of color. But positively, there has been a recent shift in attitudes towards beauty and identity in the Black community–partly due to the social media space. Increasingly, Black celebrities are advocating for natural hair looks and Afrocentric beauty as part of their digital presence, inspiring others to embrace their unique texture and features. In addition, more companies are featuring Black models with different hairstyles, endorsing pride and confidence within the community.
The message is loud and clear. The new wave of representation–along with self-love, music from iconic female artists like Solange–Black people can become comfortable in what makes them beautiful without feeling the societal pressure to conform. Some have also argued that embracing one’s natural beauty outside of chemical alteration will suffice when the Black celebrities adopt this mainstream culture due to thier massive influence on their followers and audience.
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