Beyoncé is embracing her cowgirl persona as she promotes her hair care brand, Cécred, during a fancy helicopter ride over the Manhattan skyline.
The singer was joined by her husband Jay-Z and mother Tina Knowles, who kept it casual in a plain white shirt and denim blue jeans.
Beyonce, on the other hand, rocked a dark blue ensemble with a white paisley pattern, topped off with a tan cowgirl hat and bold red lipstick. The group flew over the city, giving fans a glimpse of the Statue of Liberty, while sporting a bottle of $38 Cécred sealing lotion dressed up like Beyonce herself.
Cowboy Carter, Beyonce’s eighth studio album, has been a huge success, topping charts worldwide.