The TikTok platform has created many stars, but at the top of that list in the Black community, Khabane “Khaby” Lame. Lame is currently making over 750k per post; according to Forbes, he made over $10 million in 2021 alone. Now, with 150 million followers and 2.4 billion likes, he remains the most followed creator worldwide.
He’s garnered all this attention through his silent videos, giving ominous reactions and funny how-to’s. Let’s take a closer look at why QNB believes he fits their brand ethos and what it means for FIFA fans.
Qatar National Bank (QNB) recently named Khaby Lame as their 2022 FIFA World Cup Brand Ambassador. They believe that his charm and wit make him perfectly suited to be the face of their brand which supports youth, innovation, technology, and sports all around the world.
Through this collaboration with QNB Group, Mr. Lame was featured in a commercial titled “Dream Bigger with QNB!” This commercial was broadcasted during the 2022 FIFA World Cup tournament which took place in Qatar between November 21st-December 18th.
This wasn’t only an incredible opportunity for Mr. Lame but also for FIFA fans everywhere who are passionate about watching some of the greatest players in the world come together on one stage to compete for one of the biggest trophies in sports history!
The young talent was thrilled to partner with such an esteemed organization like QNB Group which offers banking services across many countries including Algeria, Egypt, France Germany, India Italy Japan Jordan Libya Morocco Pakistan Saudi Arabia Turkey United Arab Emirates United Kingdom The USA & Yemen -all countries participating in this year’s World Cup tournament!
It’s truly amazing what kind of power social media can have on anyone with a passion and uses it to influence the social media audience.
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